Elaboration Likelihood Model Practice Test

Central Route: This is the most efficient form of processing, because it requires the removal of distractions. Think of a car driving down the main artery.

Peripheral Route: This is the least efficent form of processing, because it takes a long time to put the pieces of the puzzle together, and many of these pieces are only useful insofar as they provide links to more central concepts.

Central Route: The person on the phone walked me through the calculations and explained to me how much money I would save over the course of ten years through increasing my monthly payment by 20%.

Peripheral Route: My best friend is increasing her monthly payments, and she seems to make good life choices, so I am also going to increase my monthly payment.

Central Route: Traffic is congested, processing will take a really long time.

Peripheral Route: Traffic is less congested, but processing is less focused.

Central Route: The answer is so obvious, it's like being hit by a two-by-four.

Peripheral Route: By reading and re-reading the poem, its meaning will slowly reveal itself.

Central Route: It feels like everywhere I look, I can see the answer. It doesn't even matter what direction I face, the answer is clear.

Peripheral Route: The answer is hazy no matter what I do, I can't seem to pull it into focus.